Word Of Mouth Floors

A flooring company built on trust.
Forty years of experience. Fifty-plus trusted brands. Twenty thousand products. One belief — that buying a beautiful floor should be the easiest part of your project, not the hardest.
We’re a Canadian flooring company built around a simple idea — that buying a floor should be as inspiring as the space it transforms.
With over forty years of combined experience supplying hard-surface flooring to tens of thousands of homes across North America, we’re confident you won’t find better choice, convenience, or value anywhere else.
— 01 / Our Story
Founded on a simple, stubborn idea.
Word Of Mouth Floors was founded by James Komenda with a simple idea: buying flooring shouldn’t be complicated. With a career spanning technology and building materials, he saw firsthand how outdated processes and unclear pricing made the experience harder than it needed to be.

So he set out to build something better — a modern flooring company designed around the customer. By combining innovative digital tools, a thoughtful product selection, and knowledgeable support you can rely on, we make it easier to find the right floor and feel confident in your choice.

From inspiration through installation, we’re simplifying the way people shop for floors — one project at a time.
— 02 / Our Mission
To modernize the flooring industry by empowering every customer with choice, transparency, and simplicity.
We believe buying a floor should be as seamless and inspiring as the spaces our products transform. Through our online platform, we deliver a broader, curated selection of premium floors — complete with clear pricing and dependable fulfillment.

By streamlining operations and removing unnecessary markups, we make high-quality flooring more accessible. And by combining the convenience of technology with the trust of expert guidance, we create a phenomenal experience from discovery to delivery.